Privacy Policy

Last updated: July 6, 2026

Yorkson Optical respects your privacy. This Privacy Policy explains how Yorkson Optical collects, uses, discloses, stores, and protects personal information when you visit our website, contact us, book an appointment, visit our clinic, purchase products or services, or interact with our online advertising and marketing.

Yorkson Optical is a boutique optical store and optometry practice located in Langley, British Columbia.

Yorkson Optical
8045 204 St A115
Langley, BC V2Y 5K1
Phone: (604) 670-7722
Website: https://www.yorksonoptical.com/

This policy is intended to comply with applicable privacy laws in British Columbia and Canada, including the Personal Information Protection Act (British Columbia), Canada’s Anti-Spam Legislation, and other applicable privacy, health information, advertising, and consumer protection requirements.

This Privacy Policy applies to our website and to personal information handled by Yorkson Optical. It does not replace the privacy policies of third-party platforms that we link to, such as our online booking system, payment processors, analytics providers, advertising platforms, or social media platforms.

1. Personal information we collect

The personal information we collect depends on how you interact with us.

Information you provide directly

You may provide personal information when you:

  • Call, email, text, or visit Yorkson Optical
  • Book an appointment through our online booking system
  • Ask a question through our website or another communication channel
  • Purchase glasses, sunglasses, contact lenses, lenses, repairs, adjustments, or related products or services
  • Provide a prescription, contact lens information, insurance information, or other information needed to help us provide optical or optometry services
  • Consent to receive email, SMS, or other marketing communications
  • Consent to have your photo, testimonial, review, or story used in our marketing
  • Interact with our future online store, if and when online sales are added

This information may include your name, phone number, email address, appointment details, communication preferences, prescription details, insurance details, purchase history, payment-related details, and any other information you choose to provide.

Appointment and booking information

Our website may link to our third-party booking system, currently Opto.com / Optosys. When you book an appointment through that system, the information you enter is collected and processed through that booking platform and may be used by Yorkson Optical to manage your appointment, provide care, communicate with you, and maintain patient and business records.

The booking platform may have its own privacy policy and terms. We encourage you to review those policies before submitting information through the booking system.

Website and device information

When you visit our website, certain technical information may be collected automatically. This may include:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Pages viewed
  • Referring website or search engine
  • Approximate location based on IP address
  • Time spent on the website
  • Clicks, scrolling, and website interactions
  • Advertising or analytics identifiers, where permitted

We use this information to understand how people use our website, improve the website, measure marketing performance, protect the website, and improve the visitor experience.

Sensitive information

Because Yorkson Optical provides eye care and optical services, some information we collect may relate to your health, prescription, eye care needs, appointment type, or insurance coverage. We treat this information with a higher level of care.

We do not intentionally collect sensitive health information through website analytics, advertising pixels, Microsoft Clarity, Google Analytics, Meta Pixel, or similar website tracking tools. We also do not intentionally send names, phone numbers, emails, prescriptions, patient notes, or sensitive health details to Google Analytics, Microsoft Clarity, Meta, Google Ads, or similar advertising or analytics tools.

2. How we use personal information

Yorkson Optical may use personal information for the following purposes:

  • To respond to your questions
  • To book, confirm, reschedule, or manage appointments
  • To provide optometry, optical, eyewear, contact lens, direct billing, repair, adjustment, and related services
  • To prepare, process, or maintain records related to prescriptions, purchases, orders, appointments, insurance, and clinic visits
  • To communicate with you about appointments, orders, recalls, reminders, follow-ups, customer service, and clinic updates
  • To send marketing emails or SMS messages only where consent is obtained or where permitted by law
  • To process payments, refunds, exchanges, warranty-related requests, or product orders
  • To coordinate direct billing or insurance-related support when applicable
  • To operate, maintain, secure, and improve our website
  • To measure website performance and advertising results
  • To show relevant ads or retargeting ads where permitted and where consent has been provided when required
  • To manage reviews, testimonials, client photos, and marketing content where consent has been provided
  • To comply with legal, regulatory, professional, tax, accounting, insurance, and recordkeeping obligations
  • To protect Yorkson Optical, our patients, customers, staff, website, systems, and business

We only collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate in the circumstances.

3. Online booking, Opto.com, and third-party systems

Our website may link to third-party systems, including our booking platform and clinic software. These systems may collect information directly from you when you book an appointment, manage an appointment, receive reminders, or communicate with the clinic.

Yorkson Optical uses information from these systems to provide services, manage appointments, communicate with patients and customers, and maintain appropriate clinic and business records.

Third-party platforms may process or store information according to their own privacy policies, security practices, and terms. Yorkson Optical is not responsible for the privacy practices of third-party websites or platforms that we do not own or control.

4. Email, SMS, and marketing communications

Yorkson Optical may send email or SMS messages for appointment-related, service-related, or marketing-related purposes.

Appointment reminders, booking confirmations, order updates, service updates, and direct responses to your inquiry may be sent as part of providing service to you.

Marketing emails or SMS messages will only be sent where we have consent or where permitted by law. Marketing messages will identify Yorkson Optical and provide a way to unsubscribe or opt out.

You can withdraw consent to marketing communications at any time by using the unsubscribe link in an email, following the opt-out instructions in an SMS message, replying STOP where available, or contacting Yorkson Optical directly.

Withdrawing from marketing communications does not stop necessary service messages, such as appointment confirmations, order updates, or legally required communications.

5. Cookies and similar technologies

Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies. These tools help the website work properly, remember preferences, measure performance, understand website behaviour, and support advertising.

We may use the following categories of cookies and tracking technologies:

Essential cookies

These are needed for basic website operation, security, page loading, and user experience.

Analytics cookies

These help us understand how visitors use the website. We currently use or may use tools such as Google Analytics and Google Search Console. We may also add Microsoft Clarity to understand website behaviour through heatmaps and session replay features.

Advertising and retargeting cookies

We may use Google Ads, Meta Pixel, and similar advertising tools to measure ad performance, understand conversions, build audiences, and show relevant ads to people who have visited our website.

Consent preference cookies

These remember your cookie choices so you do not have to make the same selection every time you visit the website.

Where required, non-essential analytics, advertising, retargeting, and session replay technologies should only be activated after you provide consent through our cookie banner or consent management tool.

You can also manage cookies through your browser settings. Blocking cookies may affect how some website features work.

6. Google Analytics, Google Search Console, Google Ads, and Meta Ads

Yorkson Optical uses or may use Google Analytics, Google Search Console, Google Ads, Meta Ads, Meta Pixel, and similar platforms.

These tools may collect information about your device, browser, website activity, general location, and interactions with our ads or website. They help us measure website traffic, improve content, understand which pages are useful, measure ad performance, and show more relevant advertising.

These tools are not intended to collect personal health information, prescription information, full names, email addresses, phone numbers, or patient records.

Google, Meta, and other advertising or analytics providers may process information according to their own privacy policies and settings. You can manage certain ad preferences through your Google, Facebook, Instagram, browser, or device settings.

7. Microsoft Clarity

Yorkson Optical may use Microsoft Clarity to help us understand how visitors interact with our website. Clarity may provide heatmaps, session replays, click tracking, scroll tracking, and similar website behaviour analytics.

We should configure Clarity to mask sensitive fields and avoid capturing personal health information, appointment details, prescriptions, payment information, or private form entries.

Clarity should not be used to intentionally record sensitive patient information or private health details.

8. Client photos, testimonials, reviews, and marketing content

Yorkson Optical may take or use client photos, testimonials, reviews, videos, or stories for marketing only with appropriate consent.

This may include photos of clients wearing glasses or sunglasses, before-and-after style content, social media posts, website content, Google Business Profile posts, or advertising content.

We will not knowingly use identifiable client images or stories in marketing without consent. You may withdraw consent for future use by contacting us. If marketing content has already been printed, published, distributed, or shared by third-party platforms, we may not be able to remove every past copy, but we will make reasonable efforts to stop future use under our control.

9. Future online sales

Yorkson Optical may add online sales in the future for glasses, sunglasses, contact lenses, lenses, accessories, or related products.

If online sales are added, we may collect additional information needed to process orders, confirm prescriptions, process payment, arrange pickup or delivery, manage returns or exchanges where applicable, prevent fraud, and provide customer service.

This may include billing details, shipping details, payment confirmation details, prescription information, contact lens brand and prescription details, product order history, and customer service notes.

Payment information may be processed by a third-party payment processor. Yorkson Optical should not store full credit card numbers on its website unless a secure, compliant payment system is in place.

10. Prescription and contact lens information

If you provide a glasses or contact lens prescription, whether from Yorkson Optical or another provider, we may use that information to help process orders, verify product suitability, provide optical services, and maintain appropriate records.

For contact lens purchases, a valid prescription may be required. We may use prescription details, lens brand, lens parameters, and related information to help ensure the correct product is ordered.

11. Direct billing and insurance information

If you ask us to help with direct billing, insurance, or benefit-related support, we may collect and use insurance information to submit or assist with claims, verify available coverage where possible, process payments, and communicate with insurers or benefit providers.

Coverage depends on your individual insurance plan. You should also confirm your coverage directly with your insurer.

12. How we share personal information

Yorkson Optical does not sell personal information.

We may share personal information only when needed for reasonable business, service, legal, professional, or consent-based purposes, including with:

  • Optometrists, opticians, staff, contractors, or service providers involved in providing care or service
  • Booking, clinic management, CRM, reminder, or communication platforms
  • Insurance providers, benefit providers, or direct billing systems when applicable
  • Payment processors
  • Lens labs, suppliers, frame suppliers, contact lens suppliers, or product vendors when needed to fulfill an order
  • Website hosting, analytics, security, marketing, advertising, email, SMS, and technology providers
  • Professional advisors, insurers, auditors, accountants, or legal advisors
  • Government, regulatory, law enforcement, or professional bodies where required or permitted by law
  • A buyer or successor if Yorkson Optical is involved in a business sale, merger, restructuring, or transfer, subject to appropriate safeguards

We only share the information reasonably needed for the purpose.

13. Storage and safeguards

Yorkson Optical uses reasonable physical, administrative, and technical safeguards to protect personal information against unauthorized access, use, disclosure, loss, theft, copying, or modification.

These safeguards may include access controls, password protection, secure systems, staff training, locked records where appropriate, service provider controls, and limiting access to those who need the information for their role.

No website, email, SMS, cloud system, or online platform can be guaranteed to be 100 percent secure. Please avoid sending highly sensitive information through unsecured email, text message, social media, or website channels unless you understand and accept the risk.

14. Storage location and service providers

Yorkson Optical and its service providers may store or process personal information in Canada or in other countries, depending on the systems used. If information is stored or processed outside Canada, it may be subject to the laws of that jurisdiction.

We use service providers that help us operate the clinic, website, booking systems, communication systems, marketing systems, analytics, advertising, payment processing, and business operations.

15. Retention of personal information

Yorkson Optical keeps personal information only as long as reasonably necessary for the purposes described in this policy, or as required for legal, regulatory, professional, tax, accounting, insurance, and business recordkeeping obligations.

Retention periods may vary depending on the type of information. Health, prescription, appointment, billing, and transaction records may need to be kept longer than general website analytics or marketing information.

When information is no longer required, we will securely delete, anonymize, or dispose of it, where reasonable and permitted by law.

16. Children and minors

Yorkson Optical provides eye care and eyewear services to children and families. Personal information about a child or minor may be collected when a parent, guardian, or authorized person books an appointment, provides information, purchases eyewear, or communicates with us.

We collect, use, and disclose children’s information only as reasonably necessary to provide services, manage records, communicate with families, comply with legal or professional obligations, or as otherwise permitted by law.

Our website is not intended to collect information directly from children for marketing purposes.

17. Artificial intelligence and automated tools

Yorkson Optical may use technology tools to help improve business operations, website performance, customer service, marketing, or administrative workflows.

We do not use identifiable patient health information, prescription information, private appointment details, or client images to train public artificial intelligence models.

If AI or automation tools are used in the future, Yorkson Optical should use de-identified or limited information where practical, avoid entering sensitive patient information into public AI tools, and apply reasonable safeguards.

Yorkson Optical does not use AI tools to replace professional optometry or optician judgment.

18. Your privacy choices and rights

Subject to legal, professional, and business recordkeeping requirements, you may contact Yorkson Optical to:

  • Ask what personal information we have about you
  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Withdraw consent where consent is the basis for collection, use, or disclosure
  • Opt out of marketing communications
  • Ask questions about our privacy practices
  • Make a privacy complaint

We may need to verify your identity before responding to certain requests.

In some cases, we may not be able to provide access, delete information, or stop using certain information if we are required or permitted to keep it for legal, professional, safety, billing, insurance, dispute resolution, or recordkeeping reasons.

19. Withdrawing consent

You may withdraw consent to certain uses of your personal information by contacting us.

If you withdraw consent, we will explain any likely consequences. For example, withdrawing consent for appointment communications may affect our ability to remind you about appointments. Withdrawing consent for direct billing may affect our ability to submit claims on your behalf.

Withdrawal of consent does not affect information already used or disclosed before the withdrawal, and it may not apply where continued use is required or permitted by law.

20. Links to other websites

Our website may link to third-party websites, including booking platforms, social media platforms, payment systems, map providers, review platforms, suppliers, or advertising platforms.

We are not responsible for the privacy practices, content, security, or policies of third-party websites. You should review their privacy policies before submitting information.

21. Do Not Track and browser signals

Some browsers may send “Do Not Track” or similar signals. Because there is no single industry standard for these signals, our website may not respond to every browser signal.

Where available, we will use a cookie consent tool or privacy preference tool to allow visitors to manage non-essential cookies and tracking technologies.

22. Changes to this Privacy Policy

Yorkson Optical may update this Privacy Policy from time to time. The updated version will be posted on this page with a new “Last updated” date.

Your continued use of our website or services after an update means the updated Privacy Policy applies.

23. Contact us

If you have questions about this Privacy Policy or Yorkson Optical’s privacy practices, please contact:

Privacy Officer
Yorkson Optical
8045 204 St A115
Langley, BC V2Y 5K1
Phone: (604) 670-7722
Email: info@yorksonoptical.com

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner for British Columbia or the Office of the Privacy Commissioner of Canada, as applicable.